“Why do people want to consume cannabis ? What need or needs does it address?
Roughly two-thirds of the current recreational consumers say they use cannabis to help them relax, sleep, or reduce stress and anxiety (66%). Women are more likely to consume for these reasons; 74 percent say they use it for relaxation or sleep, compared to 59 percent of men, and 69 percent do so for stress or anxiety relief, versus 55 percent of men. Thirty-five percent of current women consumers report using cannabis for medical reasons such as acute pain relief, while 24 percent of men report using it for this reason. Socializing also drives the consumption of current consumers. Fifty-eight percent say they indulge to have fun with friends, while 25 percent of those aged 18 to 34 say they use cannabis to connect with others. More than half (57 percent) have it with a small group of friends; slightly more (59 percent) consume at home alone, however. Nearly half (48 percent) of consumers overall—and 69 percent of daily consumers—say they use cannabis to improve their mood. More than a third of daily consumers (35 percent) report doing so to help with their thinking or concentration.
Extract from 2018 Cannabis Report, Deloitte
Discover the full research: https://www2.deloitte.com/content/dam/Deloitte/ca/Documents/consulting/ca-cannabis-2018-report-en.PDF